Nurture
Long-term nurture for leads not ready yet
Most buyers take months; a light, regular touch keeps you the agent they call.
- Starts when
- A lead moves to a stage
- Runs for
- 3 months
- Tasks
- 3
- Price
- Free
Playbooks only create tasks and tags. People still do the calling and emailing, and it stops once the lead moves on.
Right away
Tag them "nurture"
Week 3
Two-week check-in with the client
Share one market fact for their area.
Week 7
Call the client: timeline still the same?
Month 3
Quarterly check-in with the client